With little exception, no one "needs" any of the crap you or
me or anyone else is selling.
I don't need the new Mercedes CLS63 AMG I'm going to buy this
week, I want it. In fact, I could just as easy spend
one-fourth and get a loaded up KIA, but I WANT the Mercedes.
All too often, you forget why your prospects are really
buying whatever it is you got. (nice English, I know)
See, people buy things because they want them, not because
they need them. No one NEEDS Mickey D's, and you don't
need to be a rocket scientist to know this. And no one
NEEDS to eat chicken wings at Hooters, either.
And so on.
Get my point?
People buy things they want to buy, and usually they want
things because of some kind of momentary or long-term
emotional thrill it gives them to own whatever it is
you're selling.
For instance, driving a beautiful Mercedes that feels powerful
and looks good makes me feel a sense of pride about myself when
I'm driving it. It also sends out a signal that tells people I
am concerned how I look and maybe even in the kind of (perceived)
tax bracket I'm in -- which is a vanity emotional pull.
And see, this is why most inventors are broke. They fall in
love with an invention because of what the invention can do
for humanity, when they should be thinking "Gee, is this
what my prospects want?"
Portable machines that remove grease from hamburgers and
fast food... tanning lotion that minimizes the amount of
the sun's damage to your skin, but also reduces the
intensity of your tan... no one wants these things.
People want sloppy greasy burgers that taste good, and they
want to lay out under the sun and become bronze Gods and
Goddesses.
It all starts with what your prospect wants. Keep that in
mind the next time you're looking to sell or market
something. How you feel about what you're selling is as
irrelevant as the price of phlegm on the open market.
How your prospects feel is everything.
Now go sell something, Lauryn
P.S. Act NOW - get your hands on this!
It's Fresh. It's New. And It's An Open Market For You!
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