Friday, June 12, 2009

Thirty minutes in hell... a lifetime in heaven


Being an entrepreneur isn't easy.

You're responsible for everything including selling...
marketing... computers... employees... product
development... and paying taxes, just to name a few.

And while most people think the key to getting everything
done is managing time, this is a myth. In fact, nothing
can be further from the truth.

See, you can't manage time, any more than you can manage
gravity, right?

But you can manage yourself and you can manage what gets
your attention.

Meaning, what to give your attention to, determines what
gets done, your attention is what you should focus on
managing.

I have many different things going on, and when I need to
get a LOT of work done, very fast, one of the most
effective ways of doing this, is to use a timer.

I have a little white square digital timer sitting here on
my desk right in front of me, that counts down time,
backwards, from any length of time I set it to, down to
zero.

So for example, when I'm writing my monthly offline
newsletter, and I need to get stuff done, rapidly...
I'll set that timer to 30 minutes. Then, I literally
won't move or get up or look at e-mail or surf
the web or do anything other than write my newsletter,
until that timer hits "zero," and the alarm goes off.

Now don't get me wrong, that 30 minutes is like 30 minutes
of hell. No different than running or swimming for 30
minutes straight with literally no stopping for breath.

But what you're going to get done in that time-frame, will
typically far surpass anything else you're going to get
done in the same time-frame without using this timer
technique.

Remember, the things that separate the student who graduates
from college with a 3.8 average, and the student who
graduates with a 3.5 average, are very subtle. Certain
ways of studying, certain methods of recalling information
that would otherwise be undetectable by the untrained eye.

And business is no different. It's these little subtle
actions that differentiate the people who are incredibly
prolific and successful, and the people who are doing "ok,"
but who never seem to be able to get things off the ground
the way they have the potential to.

This "timer technique" is one of these subtleties, so I
suggest you use it. It allows me to get multiple things
done, quickly and quietly, and incredibly efficiently.

I suggest you try this timer technique -- I think you'll be
very happy with your results.

Now go sell something, Lauryn